Sinister Concept Studio
Brand Strategy, Web Design & Creative Services
Brand systems, websites and launch support for businesses that have outgrown DIY. Flat rates, fixed scopes, plain language. No agency overhead and no template thinking.
- Express websites
- From $350
- Premier commissions
- From $1,950
- Care plans
- From $40/mo
Four specialties, full depth.
Every service gets the same attention, the same defined scope and the same handoff that sets you up to run it yourself. Brand and web work follow our published rate card. Launch support and wholesale strategy are scoped flat per project.
Brand & Identity
Positioning, naming and a working visual system. Not a 60-page guide nobody opens.
Most independent makers have a great product and a logo they made in Canva three years ago. Brand and identity work closes that gap: a system that feels as considered as what you make, and that you can run without us.
We start with positioning, because everything else follows from it. Who you are, who you are for and how you say it. The visual work builds on that foundation.
- Brand audit and creative intake
- Positioning statement
- Naming support (if needed)
- Wordmark and mark variations
- Color palette and typography system
- Concise usage guide
- Full file delivery (AI, SVG, PNG, PDF)
Web & Digital Presence
Purpose-built websites that look like your work, not a theme someone else chose.
We build on Shopify, Squarespace or hand-coded HTML depending on what actually serves the project. We will not upsell you into a platform you don’t need, or build something you can’t maintain after we hand it off.
Shop sites, portfolio sites, author and book sites, event sites and service pages. Need it fast? Express builds go live in days. Need it built around you? Premier builds start from a strategy session.
- Discovery and site map
- Desktop and mobile design
- Copy editing and content structure
- Platform build and configuration
- SEO fundamentals
- Launch support
- Handoff training and documentation
Product Launch Support
Everything a launch needs except the product itself, and someone who stays available when the cart opens.
A launch is a system, not a moment. It needs coordinated copy, a working pre-order or cart, a sequenced email campaign and a plan for what happens after the first drop. Most independent businesses handle one or two of these well and leave the rest to chance.
We build the full system: the pre-order page, the email sequence, the press deck and the launch calendar. We are on hand the night the cart opens and we debrief with you afterward to document what worked.
- Launch strategy and timeline
- Pre-order page setup and copy
- Email sequence (announcement, reminder, launch, follow-up)
- Press deck or one-sheet
- Social content outline
- Cart and fulfillment review
- Post-launch debrief and documentation
Wholesale & Retail Strategy
The commercial infrastructure that decides whether the creative work actually sells.
Wholesale is where most independent makers leave money behind. The catalog is disorganized, the line sheet is a PDF nobody asked for, the pricing is guesswork and the follow-up never happens. We fix that system: more buyers, better margins and less time chasing accounts that were never going to convert.
On the retail side, we audit what you have, find what is costing you traffic and conversion, and rebuild your shop or Etsy presence so it works as hard as your products do.
- Wholesale catalog audit and restructure
- Line sheet design and copy
- Pricing and margin review
- Buyer outreach strategy and templates
- Faire profile setup and optimization
- Retail site or Etsy shop audit and overhaul
- SEO fundamentals for product listings
The work speaks for itself.
Production experience across Fortune 500 clients, live events and independent commerce. These are brands built with the same method we sell: real projects, real decisions, real constraints.
WitchcraftCon
Identity and full web presence for Portland’s first curated pagan and esoteric festival.
Visit site ↗
Sisters of Shadow
A book site with pre-order strategy, reader signup and ARC contacts built in.
View the site →
Fox & Fern Home Care
Home, pet and plant care. A service business site with a clear inquiry flow.
Visit site ↗
Foxguild Studio
An art licensing catalog built to browse fast, filter by category and license without a sales call.
Visit site ↗Concept studies in hospitality, wellness and retail are in the portfolio.
See the full portfolioFour steps. No surprises.
Every engagement follows the same structure. You know what you are getting before any money moves, and you have real input at every stage.
Intake
You send a short note. We read it, ask the questions that actually matter and come back with a clear sense of what the project needs. No discovery invoice and no onboarding call with a junior coordinator.
Scope
A flat quote with a line-by-line breakdown. You see exactly what you are getting, the timeline and what is out of scope before you say yes. If we think something is a bad idea, we tell you.
Build
Defined rounds with structured checkpoints. You are not waiting weeks for a reveal. You see progress, give feedback and the work improves. We don’t bill you for questions.
Handoff
Everything you need to run it yourself: files in every format, logins and documentation for anything non-obvious. When a project ends, you own it completely.
Ready to start something?
hello@sinisterconcept.comPublished rate card · Tuesday to Friday, 10am to 5pm Pacific
Tell us
Which service you’re asking about, where you are in the project and what’s in the way. Two or three sentences is enough to start a real conversation.
Office
Sinister Concept LLC
Portland, Oregon 97206
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