Brand systems, websites and launch support for businesses that have outgrown DIY. Flat rates, fixed scopes, plain language. No agency overhead, no template thinking.
Every service we offer gets the same attention, the same defined scope, and the same handoff that sets you up to run it yourself. Product launch support and wholesale strategy are scoped flat per project, no tiers, no surprises. Brand and identity and web and digital presence also have a published rate card for common project sizes.
Positioning, naming and a working visual system. Not a 60-page guide nobody opens.
Most independent makers have a great product and a logo they made in Canva three years ago. Brand and Identity work is about closing that gap: building a system that feels as considered as what you make, and that you can actually run without us.
We start with positioning, because everything else follows from it. Who you are, who you are for, and how you say it. The visual work builds on that foundation.
Purpose-built websites that look like your work, not a theme someone else chose.
We build on Shopify, Squarespace or hand-coded HTML depending on what actually serves the project. We will not upsell you into a platform you don't need, or build something you can't maintain after we hand it off.
This includes shop sites, portfolio sites, author and book sites, event sites and service business pages. If you sell things, we make sure those things sell. If you need a credible web presence, we make sure it reads as credible.
Everything a launch needs except the product itself. Strategy, copy, infrastructure, and someone who stays available when the cart opens.
A product launch is a system, not a moment. It requires coordinated copy, a functioning pre-order or cart infrastructure, a sequenced email campaign, and a clear plan for what happens after the initial drop. Most independent businesses handle one or two of these well and leave the rest to chance.
We build the full system: the pre-order page, the email sequence, the press deck, the launch calendar. We are available the night the cart opens and we debrief with you after to document what worked.
The commercial infrastructure that determines whether the creative work actually sells.
Wholesale is where most independent makers leave significant money behind. The catalog is disorganized, the line sheet is a PDF nobody asked for, the pricing is guesswork, and the follow-up never happens. We fix that system, which means more buyers, better margins, and less time chasing accounts that were never going to convert.
On the retail side, we audit what you have, identify what is costing you traffic and conversion, and build a version of your shop or Etsy presence that works as hard as your products do.
Production experience across Fortune 500 clients, live events, and independent commerce. These are the brands we built under the same methodology we sell. Every one is a real project, real decisions, real constraints.
WitchcraftCon
Portland’s first curated pagan and esoteric festival. Brand identity and full web presence built from scratch. Event production handled by Sinister Concept Events.
Fox & Fern Home Care
Professional housesitting, pet sitting and plant care. Service business website with inquiry flow and service area pages.
Ye Curiosity Shoppe
Art prints, journals and home decor for the dark and beautiful. Retail site rebuild with wholesale catalog development and SEO.
Sisters of Shadow
Concept build: author and book site for a scholarly mythology title. ARC links and pre-order strategy built in.
Screenshots and live links are added as each site launches. All four are active projects at various stages of completion.
Every engagement follows the same structure. You know what you are getting before any money moves, and you have meaningful input at every stage.
You send a short note. We read it, ask the questions that actually matter, and come back with a clear sense of what the project needs. No discovery invoice. No onboarding call with a junior coordinator. Just a real conversation about the work.
A flat quote with a line-by-line breakdown. You see exactly what you are getting, what the timeline looks like, and what is out of scope, before you say yes. If we think something is a bad idea, we will tell you that too.
We work in defined rounds with structured checkpoints. You are not waiting weeks for a reveal. You see progress, give feedback, and the work improves. We do not disappear between check-ins or bill you for questions.
Everything you need to run it yourself. Files in every format, logins and credentials, documentation for anything non-obvious. We do not build dependency into our work. When a project ends, you own it completely.
Rate card available on request · Tue–Fri, 10am–5pm Pacific
Which service you’re asking about, where you are in the project, and what’s in the way. Two or three sentences is enough to start a real conversation.
Sinister Concept LLC
Portland, Oregon 97206
If you found us through one of our clients, mention them. We keep a tab open for referrals and will get back to you faster.
